Shu

Shu

SaaS Annual Pricing Discounts: What Rate Drives More Growth?

SaaS Annual Pricing Discounts: What Rate Drives More Growth? A practical guide for SaaS founders on choosing — and testing — your annual subscription discount The Most Common Discount Rate The most common annual subscription discount in SaaS is 16.6%…

The One Disastrous Mistake with Customer Discovery Questions

Every founder obsesses over what to ask potential users. They should be obsessing over something else entirely. There is a whole industry built around teaching founders the perfect customer discovery questions. Frameworks, templates, scripts. People will sell you a 47-question…